Carefully woven on large looms, TJ's new 100% Cotton Kitchen Towels take absorbency to a new level. The secret? Why, it’s in the Waffle Weave! The tiny, recessed squares inherent in a Waffle Weave make for an increase in the fabric’s surface area, and an increase in the fabric’s surface area makes for an increase in its dish- drying, spill-sopping, counter-cleaning capabilities. These Towels are also particularly soft—and they only get softer the more you wash them. Talk about a win-win.